OpenAI restricts rival AI ad campaigns in ChatGPT - Exchange4media
OpenAI restricts rival AI ad campaigns in ChatGPT - Exchange4media
摘要: OpenAI restricts rival AI ad campaigns in ChatGPT
The change was not publicly announced. Doug Wyatt, Senior Director for Americas Media at Adobe, con
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OpenAI restricts rival AI ad campaigns in ChatGPT
The change was not publicly announced. Doug Wyatt, Senior Director for Americas Media at Adobe, confirmed the notification to media outlets
e4m Staff
Published:
Sep 12, 2026 4:32 PM
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2 min read
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AI-assisted summary, reviewed by our newsroom
OpenAI has updated its advertising policies to prohibit competing generative AI companies from advertising image- and audio-generation products within ChatGPT, a change not publicly announced.
The policy was confirmed by Adobe's Senior Director for Americas Media, following OpenAI's notification to advertising partners, which affects previously approved campaigns for tools like Adobe's Firefly AI.
This restriction aligns with OpenAI's own expansion into image and voice generation, including the recent launch of ChatGPT Images 2.5 and ChatGPT Live voice capabilities, while ads for video-generation products remain allowed.
The change also limits organic discovery by stopping outbound citations and links for image-related queries, reflecting OpenAI's dual role as both a platform operator and competitor in the generative AI space.
OpenAI has updated its advertising policies to bar competing generative AI companies from running ads for image- and audio-generation products within ChatGPT, according to a report by
The Information
.
The change was not publicly announced. Instead, it came to light after OpenAI informed advertising partners that campaigns for standalone image and voice-generation tools would no longer be approved. Doug Wyatt, Senior Director for Americas Media at Adobe, confirmed the notification to media outlets. Adobe had previously advertised its Firefly AI image generator and Acrobat Studio through OpenAI's initial advertising pilot earlier this year.
The policy shift coincides with OpenAI's own expansion into the same categories, including the recent rollout of ChatGPT Images 2.5 and ChatGPT Live voice capabilities. F