AI reputation management: what gets said about you inside ChatGPT, Perplexity & Google Gemini
AI reputation management: what gets said about you inside ChatGPT, Perplexity & Google Gemini
摘要: Contributed
AI reputation management: what gets said about you inside ChatGPT, Perplexity & Google Gemini
October 13, 2026 - 8:47 am
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Contributed
AI reputation management: what gets said about you inside ChatGPT, Perplexity & Google Gemini
October 13, 2026 - 8:47 am
Abstract,close up of Mainboard Electronic computer background. (artificial intelligence, ai)
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When someone asks ChatGPT about you, they don’t get a page of links to scroll through. They get a one-paragraph summary instead. That answer is fast becoming your first impression, and you can’t scroll past it or push it to page two.
The good news is that you can influence it. AI tools don’t invent your reputation. They repeat what they find about you online. Fix those sources, and you fix the answer. That is the work that separates the best AI reputation management firms from agencies still focused only on Google’s blue links, and it’s where Reputation Resolutions leads the industry.
“Your Google and AI search results are your first impression to the world,” says Anthony Will, co-founder and CEO of Reputation Resolutions and the industry’s leading expert in AI reputation management.
The stakes are high. ChatGPT reached 900 million weekly active users in February 2026, and Google’s Gemini app passed 750 million monthly users by the end of 2025.
This guide draws on
Reputation Resolutions
‘ work correcting what AI tools say about its clients. It covers where these tools get their information, why it matters, and what to do when the answer is wrong.
How ChatGPT, Perplexity and Gemini decide what to say about you
AI tools repeat what the web says about you. There is no profile you can log in and edit. Every answer comes from two places.
What the model learned in training.
Each model learned from a frozen snapshot of the web. If an old lawsuit, a harsh review or a namesake’s arrest was widely published back then, the model may repeat it long after the facts changed.
What it finds when you ask.
Most tools also search the web in real time. But each platform searches differently and trusts different kinds of sites, so the