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EXCLUSIVE: Omnicom Offloads Hundreds of Staffers Who Built Its AI Platform to Third-Party Contractor

Kendra Barnett

The holdco is o

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EXCLUSIVE: Omnicom Offloads Hundreds of Staffers Who Built Its AI Platform to Third-Party Contractor

Kendra Barnett

The holdco is outsourcing hundreds of the engineers and product staff who built the AI platform it has positioned as central to its future to IT firm Endava

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To Avoid AI Marketing Traps, Become a Hybrid CMO

François Bazini

Laurent Florès

The next advantage in marketing will belong to those who combine AI's speed with human scar tissue.

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How AI Is Changing Tech Marketing with Iterable CEO Sam Allen

Jenny Rooney

Why marketers are more powerful than ever—if they assemble the right team.

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Edgewell’s Rob Master on Keeping People at the Center of AI-Powered Marketing

Sarah Hofstetter

Rachel Tipograph

Understanding new technology is crucial, but there’s no replacement for understanding your audience.

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Why GEO Scores Aren’t the Solution To Your Brand’s AI Engine Visibility

Andrew Bolton

Optimizing for visibility alone can actively hurt the on-site experience

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Retail Roundup: 9 Commerce Moves From Target, Kroger, Walmart and More

Jessie Dowd

Retailers are staffing up in AI and e-commerce.

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OpenAI Chief Revenue Officer Denise Dresser Steps Down, Replaced by Dali Rajic

Lauren Johnson

Dresser is leaving the company after less than a year.

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Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee

Kendra Barnett

A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals [...]

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Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek

Jenny Rooney

Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?

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6 Campaigns That Were Only Creati

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