Meta to Launch AI Agent Hatch, Watermelon Model, Competing with OpenAI, Anthropic
Meta to Launch AI Agent Hatch, Watermelon Model, Competing with OpenAI, Anthropic
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Meta Hatch could let AI agents handle everyday tasks for you — here’s what we know
Meta is reportedly preparing to launch a consumer-facing AI agent internally known as Hatch within weeks, while a new AI model codenamed Watermelon is targeted for October. The plans signal a broader effort to turn Meta's expanding AI capabilities into consumer products and new sources of revenue.
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Meta (Photo: AP)
FP Tech Desk
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Aug 25, 2026, 09:25:55
Meta is preparing for what could be one of its most significant consumer AI launches yet, with plans to introduce an AI agent internally called Hatch in the coming weeks, according to internal documents reviewed by The Information.
The product is said to be part of CEO Mark Zuckerberg's wider effort to turn Meta's heavy investment in artificial intelligence into new businesses beyond its advertising operation. The company has reportedly considered a tiered subscription structure for the service, with its highest-priced option potentially costing as much as $199.99 a month and offering increased usage limits.
The reported plans come as Meta steps up its efforts in AI agents and advanced models, areas where it is competing with companies including OpenAI and Anthropic.
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What is Meta's new AI agent, Hatch
Early versions of Hatch have been trained to interact with websites and services including DoorDash, Etsy, Reddit, Yelp and Outlook, according to The Information. The idea appears to be to give users a central place from w