KISNA launches AI-powered jewellery search in 15+ Indian languages; projects 20% growth in website searches over 4 months - Heera Zhaveraat
KISNA launches AI-powered jewellery search in 15+ Indian languages; projects 20% growth in website searches over 4 months - Heera Zhaveraat
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KISNA launches AI-powered jewellery search in 15+ Indian languages; projects 20% growth in website searches over 4 months
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KISNA launches AI-powered jewellery search in 15+ Indian languages; projects 20% growth in website searches over 4 months
KISNA launches AI-powered jewellery search in 15+ Indian languages; projects 20% growth in website searches over 4 months
Oct 13, 2026
KISNA Diamond and Gold Jewellery has introduced
AI-powered jewellery search in 15+ major Indian languages
on its website, broadening access to its collections through an intent-led discovery experience. The feature interprets customers’ natural descriptions of their requirements and connects them with relevant designs, reducing reliance on exact product names and keywords. KISNA projects a
20% increase in website searches over the next 4 months
.
The search supports both simple product queries and detailed descriptions of occasions, styles and design preferences. Customers can also specify budgets, trends and other requirements where the corresponding information is available in the catalogue. By understanding the intent behind these queries, the technology helps surface designs that shoppers may otherwise overlook through conventional navigation or keyword-based search.
Commenting on the initiative, Ruvin Dholakia, Chief Digital Officer, KISNA, said,
“The opportunity for KISNA is to bring the confidence of guided jewellery shopping into the digital journey. Our ambition is to make the breadth of our portfolio easier to explore and build greater continuity between online discovery and the in-store experience. AI-powered search is a step towards that broader omnichannel vision, strengthening the role of technology in how customers discover, consider and choose jewellery.”
The technology draws on
jewellery-specific catalogue understanding
, encompassing KISNA’s categories, collections, product types and attributes such as design, metal and style. This enables it to function as a
jewellery discovery assistant
, interpreting customer requirements in the context of the brand’s